Valentine’s Day: a day for couples to spend time with each other, strengthen their bond, and for big businesses to take advantage of all of it. Although couples may be enjoying one another’s company on this day each year, it is politically incorrect to go against this tradition.

Why is this necessary to buy materialistic items for a significant other on one specific day of the year? Big businesses have blown this holiday out of proportion, and they are simply making huge profits from this “tradition.”

On an average Valentine’s Day, couples are expected to go out and have a “romantic” time. However, what the businesses have turned the holiday into is a day to buy a box of $30 chocolates, buy expensive flowers, go out to expensive dinners and spend as much money as possible on your significant other. Dates are not supposed to make anyone go bankrupt, but it seems that the big businesses have led us to believe this, otherwise “the relationship is not healthy.”

Valentine’s Day originated from couples getting married illegally because they had a genuine love for each other. How did society get to the point where all of someone’s money must be spent on their significant other? Valentine’s Day used to be about the relationship itself, not the money spent on the relationship.

Having money to spend in a relationship is always a good thing; however, corporations have lead everyone to believe that it needs to be blown on one day a year. Simply pointing out these facts won’t change anything. This tradition is so prevalent in American society that the businesses have already won, and good luck attempting to tell your significant other that you don’t want to spend any money on them for Valentine’s Day.

Unfortunately, big business have a firm grasp on this holiday, and it is unlikely that it will ever be anything but materialistic.